Ora-Pro-Nóbis

Packaging design for a dietary supplement

The Ora Pro Nobis can was developed with a premium positioning, prioritizing typographic clarity and strong shelf presence. Typography played a central role in the design, ensuring legibility, hierarchy, and brand recognition while conveying a refined and trustworthy character. A vivid Pantone orange was strategically chosen to attract attention at point of sale and, at the same time, standardize color reproduction across production, guaranteeing visual consistency and reliability in large-scale manufacturing.

Packaging  

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Product: Ora-Pro-Nóbis - Powder

Packaging Materials: 150 gsm coated paper, printed with Pantone ink, finished with matte lamination and spot UV varnish over the Pantone elements.

Market Segment: Nutraceutical.

Project Role: Development of the product’s visual identity and packaging, including coordination and negotiation with printing suppliers, production follow-up, delivery management, and inventory control.

Local: Brazil.

Year: 2024.