Arcanum chocolate brand identity
Arcanum Chocolate is a packaging and visual identity project that treats chocolate as a symbolic and sensorial object, inspired by arcane traditions, alchemy, and occult aesthetics. The design combines matte black surfaces with gold hot stamping to evoke mystery, hidden knowledge, and premium value, while a restrained typographic and symbolic system reinforces a ritualistic and intentional character. The chocolate bar follows a precise geometric structure, emphasizing order, balance, and indulgence. Positioned as a high-end, author-driven concept, Arcanum Chocolate unites design, narrative, and materiality to create an experience that unfolds gradually, beyond taste alone.
Branding | Packaging
Illustration Development
The illustration style was deliberately inspired by medieval visual language to convey mysticism with clarity and immediate recognition. This approach draws from widely shared cultural references, allowing the imagery to evoke a mystical atmosphere while remaining accessible and readable to a broad audience.
Each illustration was assigned a distinct symbol to clearly differentiate the chocolate variants. The moon, traditionally associated with mystery and depth, was used for the dark chocolate. The sun, representing light and clarity, was designated for the white chocolate. For the milk chocolate, a skeletal hand holding a rose was chosen to express balance between sweetness and intensity, combining familiarity with symbolic contrast.
Together, these elements form a cohesive illustrated system that reinforces the brand’s identity, supports product differentiation, and connects with established symbolic imagery in a controlled and professional manner.
Illustration
